El Pollo Loco vs Wings Etc. Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs Wings Etc. including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  El Pollo Loco Wings Etc.
Investment 900000 - 1755000 351200 - 1669369
Franchise Fee
Royalty Fee 2%-3%-4% 5%
Advertising Fee 1%
Year Founded 1975 1994
Year Franchised 1980 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  El Pollo Loco Wings Etc.
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
  El Pollo Loco Wings Etc.
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  El Pollo Loco Wings Etc.
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff.
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location.
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).

Expansion Plans
  El Pollo Loco Wings Etc.
US Expansion Arizona, California, Nevada, Texas, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
El Pollo Loco
Wings Etc.
Franchise Fee
El Pollo Loco
Wings Etc.
Royalty Fee
El Pollo Loco 2%-3%-4%
Wings Etc. 5%
Advertising Fee
El Pollo Loco
Wings Etc. 1%
Year Founded
El Pollo Loco 1975
Wings Etc. 1994
Year Franchised
El Pollo Loco 1980
Wings Etc. 2005
Term Of Agreement
El Pollo Loco 20 years
Wings Etc. 10 years
Renewal Fee
El Pollo Loco
Wings Etc.


Business Experience Requirements
Experience
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.
Wings Etc.

Financing Options
 
Franchise Fees
El Pollo Loco No
Wings Etc. No
Start-up Costs
El Pollo Loco
Wings Etc.
Equipment
El Pollo Loco}
Wings Etc.
Inventory
El Pollo Loco
Wings Etc.
Receivables
El Pollo Loco
Wings Etc.
Payroll
El Pollo Loco
Wings Etc.

Training & Support
Training
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Wings Etc. Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff.
Support
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Wings Etc. Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location.
Marketing
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Wings Etc.
Operations
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Wings Etc. 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).

Expansion Plans
US Expansion
El Pollo Loco Arizona, California, Nevada, Texas,
Wings Etc. Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin
Canada Expansion
El Pollo Loco 0
Wings Etc.
International Expansion
El Pollo Loco
Wings Etc.