Start-Up Costs and Fees |
||
| El Pollo Loco | WingHouse | |
| Investment | 900000 - 1755000 | 928000 - 1926000 |
| Franchise Fee | ||
| Royalty Fee | 2%-3%-4% | |
| Advertising Fee | ||
| Year Founded | 1975 | 0 |
| Year Franchised | 1980 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| El Pollo Loco | WingHouse | |
| Experience | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. |
Financing Options |
||
| El Pollo Loco | WingHouse | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| El Pollo Loco | WingHouse | |
| Training | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support | |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling |
| Marketing | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests |
| Operations | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | |
Expansion Plans |
||
| El Pollo Loco | WingHouse | |
| US Expansion | Arizona, California, Nevada, Texas, | Florida |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| El Pollo Loco | |
| WingHouse | |
| Franchise Fee | |
| El Pollo Loco | |
| WingHouse | |
| Royalty Fee | |
| El Pollo Loco | 2%-3%-4% |
| WingHouse | |
| Advertising Fee | |
| El Pollo Loco | |
| WingHouse | |
| Year Founded | |
| El Pollo Loco | 1975 |
| WingHouse | 0 |
| Year Franchised | |
| El Pollo Loco | 1980 |
| WingHouse | 0 |
| Term Of Agreement | |
| El Pollo Loco | 20 years |
| WingHouse | |
| Renewal Fee | |
| El Pollo Loco | |
| WingHouse | |
Business Experience Requirements |
|
| Experience | |
| El Pollo Loco | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. |
| WingHouse | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. |
Financing Options |
|
| Franchise Fees | |
| El Pollo Loco | No |
| WingHouse | No |
| Start-up Costs | |
| El Pollo Loco | |
| WingHouse | |
| Equipment | |
| El Pollo Loco} | |
| WingHouse | |
| Inventory | |
| El Pollo Loco | |
| WingHouse | |
| Receivables | |
| El Pollo Loco | |
| WingHouse | |
| Payroll | |
| El Pollo Loco | |
| WingHouse | |
Training & Support |
|
| Training | |
| El Pollo Loco | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support |
| WingHouse | |
| Support | |
| El Pollo Loco | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| WingHouse | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling |
| Marketing | |
| El Pollo Loco | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) |
| WingHouse | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests |
| Operations | |
| El Pollo Loco | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
| WingHouse | |
Expansion Plans |
|
| US Expansion | |
| El Pollo Loco | Arizona, California, Nevada, Texas, |
| WingHouse | Florida |
| Canada Expansion | |
| El Pollo Loco | 0 |
| WingHouse | |
| International Expansion | |
| El Pollo Loco | |
| WingHouse | |