El Pollo Loco vs Williams Fried Chicken Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs Williams Fried Chicken including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  El Pollo Loco Williams Fried Chicken
Investment 900000 - 1755000 290000 - 999999
Franchise Fee
Royalty Fee 2%-3%-4%
Advertising Fee
Year Founded 1975 1987
Year Franchised 1980 1995
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  El Pollo Loco Williams Fried Chicken
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options

  El Pollo Loco Williams Fried Chicken
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  El Pollo Loco Williams Fried Chicken
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support *Classroom training at our Corporate Training Center *On-the-job training at one of our corporate owned restaurants. *Opening assistance at the restaurant for five days.
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  El Pollo Loco Williams Fried Chicken
US Expansion Arizona, California, Nevada, Texas,
Canada Expansion 0 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
El Pollo Loco
Williams Fried Chicken
Franchise Fee
El Pollo Loco
Williams Fried Chicken
Royalty Fee
El Pollo Loco 2%-3%-4%
Williams Fried Chicken
Advertising Fee
El Pollo Loco
Williams Fried Chicken
Year Founded
El Pollo Loco 1975
Williams Fried Chicken 1987
Year Franchised
El Pollo Loco 1980
Williams Fried Chicken 1995
Term Of Agreement
El Pollo Loco 20 years
Williams Fried Chicken 10years+10
Renewal Fee
El Pollo Loco
Williams Fried Chicken $2,000


Business Experience Requirements

Experience
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.
Williams Fried Chicken

Financing Options

 
Franchise Fees
El Pollo Loco No
Williams Fried Chicken No
Start-up Costs
El Pollo Loco
Williams Fried Chicken
Equipment
El Pollo Loco}
Williams Fried Chicken
Inventory
El Pollo Loco
Williams Fried Chicken
Receivables
El Pollo Loco
Williams Fried Chicken
Payroll
El Pollo Loco
Williams Fried Chicken

Training & Support

Training
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Williams Fried Chicken *Classroom training at our Corporate Training Center *On-the-job training at one of our corporate owned restaurants. *Opening assistance at the restaurant for five days.
Support
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Williams Fried Chicken
Marketing
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Williams Fried Chicken
Operations
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Williams Fried Chicken

Expansion Plans

US Expansion
El Pollo Loco Arizona, California, Nevada, Texas,
Williams Fried Chicken
Canada Expansion
El Pollo Loco 0
Williams Fried Chicken 0
International Expansion
El Pollo Loco
Williams Fried Chicken