El Pollo Loco vs Rex's Chicken Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs Rex's Chicken including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  El Pollo Loco Rex's Chicken
Investment 900000 - 1755000 196000 - 593000
Franchise Fee
Royalty Fee 2%-3%-4% 6%
Advertising Fee
Year Founded 1975 1951
Year Franchised 1980 1976
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  El Pollo Loco Rex's Chicken
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. Rex actively searches for candidates with a strong background in business management.

Financing Options
  El Pollo Loco Rex's Chicken
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  El Pollo Loco Rex's Chicken
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.

Expansion Plans
  El Pollo Loco Rex's Chicken
US Expansion Arizona, California, Nevada, Texas,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
El Pollo Loco
Rex's Chicken
Franchise Fee
El Pollo Loco
Rex's Chicken
Royalty Fee
El Pollo Loco 2%-3%-4%
Rex's Chicken 6%
Advertising Fee
El Pollo Loco
Rex's Chicken
Year Founded
El Pollo Loco 1975
Rex's Chicken 1951
Year Franchised
El Pollo Loco 1980
Rex's Chicken 1976
Term Of Agreement
El Pollo Loco 20 years
Rex's Chicken 20 years
Renewal Fee
El Pollo Loco
Rex's Chicken


Business Experience Requirements
Experience
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.
Rex's Chicken Rex actively searches for candidates with a strong background in business management.

Financing Options
 
Franchise Fees
El Pollo Loco No
Rex's Chicken No
Start-up Costs
El Pollo Loco
Rex's Chicken
Equipment
El Pollo Loco}
Rex's Chicken
Inventory
El Pollo Loco
Rex's Chicken
Receivables
El Pollo Loco
Rex's Chicken
Payroll
El Pollo Loco
Rex's Chicken

Training & Support
Training
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Rex's Chicken
Support
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Rex's Chicken
Marketing
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Rex's Chicken Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
Operations
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Rex's Chicken At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.

Expansion Plans
US Expansion
El Pollo Loco Arizona, California, Nevada, Texas,
Rex's Chicken
Canada Expansion
El Pollo Loco 0
Rex's Chicken
International Expansion
El Pollo Loco
Rex's Chicken