El Pollo Loco vs Dick's Wings Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs Dick's Wings including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  El Pollo Loco Dick's Wings
Investment 900000 - 1755000 229500 - 772500
Franchise Fee
Royalty Fee 2%-3%-4%
Advertising Fee
Year Founded 1975 0
Year Franchised 1980 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  El Pollo Loco Dick's Wings
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
  El Pollo Loco Dick's Wings
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  El Pollo Loco Dick's Wings
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
  El Pollo Loco Dick's Wings
US Expansion Arizona, California, Nevada, Texas, Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
El Pollo Loco
Dick's Wings
Franchise Fee
El Pollo Loco
Dick's Wings
Royalty Fee
El Pollo Loco 2%-3%-4%
Dick's Wings
Advertising Fee
El Pollo Loco
Dick's Wings
Year Founded
El Pollo Loco 1975
Dick's Wings 0
Year Franchised
El Pollo Loco 1980
Dick's Wings 0
Term Of Agreement
El Pollo Loco 20 years
Dick's Wings
Renewal Fee
El Pollo Loco
Dick's Wings


Business Experience Requirements
Experience
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.
Dick's Wings

Financing Options
 
Franchise Fees
El Pollo Loco No
Dick's Wings No
Start-up Costs
El Pollo Loco
Dick's Wings
Equipment
El Pollo Loco}
Dick's Wings
Inventory
El Pollo Loco
Dick's Wings
Receivables
El Pollo Loco
Dick's Wings
Payroll
El Pollo Loco
Dick's Wings

Training & Support
Training
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Dick's Wings
Support
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Dick's Wings
Marketing
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Dick's Wings
Operations
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Dick's Wings

Expansion Plans
US Expansion
El Pollo Loco Arizona, California, Nevada, Texas,
Dick's Wings Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
El Pollo Loco 0
Dick's Wings
International Expansion
El Pollo Loco
Dick's Wings