El Pollo Loco vs CHOOKS Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs CHOOKS including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  El Pollo Loco CHOOKS
Investment 900000 - 1755000 300615 - 300615
Franchise Fee
Royalty Fee 2%-3%-4% 4%
Advertising Fee 4% + 1% local
Year Founded 1975 1991
Year Franchised 1980 1991
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  El Pollo Loco CHOOKS
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
  El Pollo Loco CHOOKS
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  El Pollo Loco CHOOKS
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
  El Pollo Loco CHOOKS
US Expansion Arizona, California, Nevada, Texas,
Canada Expansion 0 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
El Pollo Loco
CHOOKS
Franchise Fee
El Pollo Loco
CHOOKS
Royalty Fee
El Pollo Loco 2%-3%-4%
CHOOKS 4%
Advertising Fee
El Pollo Loco
CHOOKS 4% + 1% local
Year Founded
El Pollo Loco 1975
CHOOKS 1991
Year Franchised
El Pollo Loco 1980
CHOOKS 1991
Term Of Agreement
El Pollo Loco 20 years
CHOOKS 5+5+5=15
Renewal Fee
El Pollo Loco
CHOOKS


Business Experience Requirements
Experience
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.
CHOOKS

Financing Options
 
Franchise Fees
El Pollo Loco No
CHOOKS No
Start-up Costs
El Pollo Loco
CHOOKS
Equipment
El Pollo Loco}
CHOOKS
Inventory
El Pollo Loco
CHOOKS
Receivables
El Pollo Loco
CHOOKS
Payroll
El Pollo Loco
CHOOKS

Training & Support
Training
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
CHOOKS
Support
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
CHOOKS
Marketing
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
CHOOKS
Operations
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
CHOOKS

Expansion Plans
US Expansion
El Pollo Loco Arizona, California, Nevada, Texas,
CHOOKS
Canada Expansion
El Pollo Loco 0
CHOOKS 0
International Expansion
El Pollo Loco
CHOOKS