Desert Moon-Fresh Mexican Grille vs Taco Bell Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Taco Bell including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Desert Moon-Fresh Mexican Grille Taco Bell
Investment 264500 - 454000 152250 - 3049100
Franchise Fee 0 0
Royalty Fee 5% 5.50%
Advertising Fee 4.25%
Year Founded 1992 1962
Year Franchised 1999 1964
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Desert Moon-Fresh Mexican Grille Taco Bell
Experience Industry experience Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth

Financing Options

  Desert Moon-Fresh Mexican Grille Taco Bell
 
Franchise Fees No No
Start-up Costs Yes No
Equipment Yes No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Desert Moon-Fresh Mexican Grille Taco Bell
Training Available at headquarters, Additional training available
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Co-op advertising, Ad slicks, Regional advertising Co-op advertising, National media, Regional advertising
Operations 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans

  Desert Moon-Fresh Mexican Grille Taco Bell
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Desert Moon-Fresh Mexican Grille
Taco Bell
Franchise Fee
Desert Moon-Fresh Mexican Grille
Taco Bell
Royalty Fee
Desert Moon-Fresh Mexican Grille 5%
Taco Bell 5.50%
Advertising Fee
Desert Moon-Fresh Mexican Grille
Taco Bell 4.25%
Year Founded
Desert Moon-Fresh Mexican Grille 1992
Taco Bell 1962
Year Franchised
Desert Moon-Fresh Mexican Grille 1999
Taco Bell 1964
Term Of Agreement
Desert Moon-Fresh Mexican Grille 15 years
Taco Bell 20 years
Renewal Fee
Desert Moon-Fresh Mexican Grille
Taco Bell


Business Experience Requirements

Experience
Desert Moon-Fresh Mexican Grille Industry experience
Taco Bell Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth

Financing Options

 
Franchise Fees
Desert Moon-Fresh Mexican Grille No
Taco Bell No
Start-up Costs
Desert Moon-Fresh Mexican Grille
Taco Bell
Equipment
Desert Moon-Fresh Mexican Grille}
Taco Bell
Inventory
Desert Moon-Fresh Mexican Grille
Taco Bell
Receivables
Desert Moon-Fresh Mexican Grille
Taco Bell
Payroll
Desert Moon-Fresh Mexican Grille
Taco Bell

Training & Support

Training
Desert Moon-Fresh Mexican Grille
Taco Bell Available at headquarters, Additional training available
Support
Desert Moon-Fresh Mexican Grille Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Taco Bell Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing
Desert Moon-Fresh Mexican Grille Co-op advertising, Ad slicks, Regional advertising
Taco Bell Co-op advertising, National media, Regional advertising
Operations
Desert Moon-Fresh Mexican Grille 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)
Taco Bell Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Desert Moon-Fresh Mexican Grille Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Taco Bell
Canada Expansion
Desert Moon-Fresh Mexican Grille
Taco Bell
International Expansion
Desert Moon-Fresh Mexican Grille
Taco Bell