Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Sea Casa | |
| Investment | 264500 - 454000 | 221500 - 344000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | |
| Advertising Fee | ||
| Year Founded | 1992 | 1995 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Sea Casa | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Sea Casa | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Sea Casa | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Sea Casa | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Sea Casa | |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Sea Casa | 1995 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Sea Casa | 0 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Sea Casa | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Sea Casa | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Sea Casa | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Sea Casa | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Sea Casa | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Sea Casa | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Sea Casa | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Sea Casa | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Sea Casa | |