Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Salsa 2 Go | |
| Investment | 264500 - 454000 | 40000 - 150000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% | |
| Year Founded | 1992 | 2003 |
| Year Franchised | 1999 | 2007 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Salsa 2 Go | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Salsa 2 Go | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Salsa 2 Go | |
| Training | 1. Corporate Office 5 Days 2. Franchise Location 3 Days | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Central Data Processing: At Additional Cost Central Purchasing: At Additional Cost Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Salsa 2 Go | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | Florida, Georgia |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Salsa 2 Go | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | 2% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Salsa 2 Go | 2003 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Salsa 2 Go | 2007 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Salsa 2 Go | 5 years |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Salsa 2 Go | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Salsa 2 Go | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Salsa 2 Go | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | 1. Corporate Office 5 Days 2. Franchise Location 3 Days |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Salsa 2 Go | Central Data Processing: At Additional Cost Central Purchasing: At Additional Cost Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Salsa 2 Go | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Salsa 2 Go | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Salsa 2 Go | Florida, Georgia |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Salsa 2 Go | |