Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Rockin' Baja Lobster | |
| Investment | 264500 - 454000 | 240400 - 1200000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | ||
| Year Founded | 1992 | 1992 |
| Year Franchised | 1999 | 2004 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Rockin' Baja Lobster | |
| Experience | Industry experience | Industry experience General business experience |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Rockin' Baja Lobster | |
| Franchise Fees | No | No |
| Start-up Costs | Yes | No |
| Equipment | Yes | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Rockin' Baja Lobster | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising, National media, Regional advertising |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Rockin' Baja Lobster | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Rockin' Baja Lobster | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Rockin' Baja Lobster | 1992 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Rockin' Baja Lobster | 2004 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Rockin' Baja Lobster | 10 years |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Rockin' Baja Lobster | Industry experience General business experience |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Rockin' Baja Lobster | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Rockin' Baja Lobster | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Rockin' Baja Lobster | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | 0 |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Rockin' Baja Lobster | |