Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Quesada | |
| Investment | 264500 - 454000 | 150700 - 234200 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | |
| Year Founded | 1992 | 0 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Quesada | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Quesada | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Quesada | |
| Training | 2 week training program is designed to prepare you for the challenges of opening, operating and growing your own business. Training will take place at our training facility in Toronto. You will receive additional training when the restaurant is ready to open. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | We will be with you before, during and after opening to help you apply what you have learned in training and to make sure your opening goes as planned. Then, on a monthly basis, we will meet with you at your restaurant to help you improve operations and local restaurant marketing. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | We will redirect the majority of your advertising contributions back into your market to help you drive customers through your doors. As we grow the chain, we will develop regional and national advertising in consultation with our franchisees who will serve on our advertising councils. |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Quesada | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Quesada | 6% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | 3% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Quesada | 0 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Quesada | 0 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Quesada | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Quesada | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Quesada | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Quesada | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | 2 week training program is designed to prepare you for the challenges of opening, operating and growing your own business. Training will take place at our training facility in Toronto. You will receive additional training when the restaurant is ready to open. |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Quesada | We will be with you before, during and after opening to help you apply what you have learned in training and to make sure your opening goes as planned. Then, on a monthly basis, we will meet with you at your restaurant to help you improve operations and local restaurant marketing. |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Quesada | We will redirect the majority of your advertising contributions back into your market to help you drive customers through your doors. As we grow the chain, we will develop regional and national advertising in consultation with our franchisees who will serve on our advertising councils. |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Quesada | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Quesada | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Quesada | |