Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Mexicali Rosa's | |
| Investment | 264500 - 454000 | 250000 - 800000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 4% of net sales |
| Advertising Fee | ||
| Year Founded | 1992 | 1977 |
| Year Franchised | 1999 | 1986 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Mexicali Rosa's | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Mexicali Rosa's | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Mexicali Rosa's | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Mexicali Rosa's | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Mexicali Rosa's | 4% of net sales |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Mexicali Rosa's | 1977 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Mexicali Rosa's | 1986 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Mexicali Rosa's | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Mexicali Rosa's | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Mexicali Rosa's | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Mexicali Rosa's | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Mexicali Rosa's | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Mexicali Rosa's | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Mexicali Rosa's | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Mexicali Rosa's | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | 0 |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Mexicali Rosa's | |