Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Lime Fresh Mexican Grill | |
| Investment | 264500 - 454000 | 544000 - 730000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% |
| Advertising Fee | ||
| Year Founded | 1992 | 2004 |
| Year Franchised | 1999 | 2008 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Lime Fresh Mexican Grill | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Lime Fresh Mexican Grill | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Lime Fresh Mexican Grill | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Lime Fresh Mexican Grill | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Lime Fresh Mexican Grill | 6% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Lime Fresh Mexican Grill | 2004 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Lime Fresh Mexican Grill | 2008 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Lime Fresh Mexican Grill | 10 years |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Lime Fresh Mexican Grill | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Lime Fresh Mexican Grill | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Lime Fresh Mexican Grill | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Lime Fresh Mexican Grill | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Lime Fresh Mexican Grill | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Lime Fresh Mexican Grill | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Lime Fresh Mexican Grill | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Lime Fresh Mexican Grill | |