Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Gourmet Gringos | |
| Investment | 264500 - 454000 | 0 - 0 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | |
| Advertising Fee | ||
| Year Founded | 1992 | 2012 |
| Year Franchised | 1999 | 2014 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Gourmet Gringos | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Gourmet Gringos | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Gourmet Gringos | |
| Training | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Gourmet Gringos | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | Ontario | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Gourmet Gringos | |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Gourmet Gringos | 2012 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Gourmet Gringos | 2014 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Gourmet Gringos | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Gourmet Gringos | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Gourmet Gringos | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Gourmet Gringos | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Gourmet Gringos | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Gourmet Gringos | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Gourmet Gringos | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Gourmet Gringos | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | Ontario |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Gourmet Gringos | |