Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Chorizo Fresh Mex | |
| Investment | 264500 - 454000 | 275000 - 500000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 2% | |
| Year Founded | 1992 | 2005 |
| Year Franchised | 1999 | 2009 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Chorizo Fresh Mex | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Chorizo Fresh Mex | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Chorizo Fresh Mex | |
| Training | 4 weeks | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Chorizo Fresh Mex | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | Ontario | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Chorizo Fresh Mex | 6% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | 2% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Chorizo Fresh Mex | 2005 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Chorizo Fresh Mex | 2009 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Chorizo Fresh Mex | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Chorizo Fresh Mex | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Chorizo Fresh Mex | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Chorizo Fresh Mex | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | 4 weeks |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Chorizo Fresh Mex | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Chorizo Fresh Mex | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Chorizo Fresh Mex | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Chorizo Fresh Mex | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | Ontario |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Chorizo Fresh Mex | |