Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Chipotle Mexican Grill | |
| Investment | 264500 - 454000 | -1 - -1 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | |
| Advertising Fee | ||
| Year Founded | 1992 | 1993 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Chipotle Mexican Grill | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Chipotle Mexican Grill | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Chipotle Mexican Grill | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Chipotle Mexican Grill | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Chipotle Mexican Grill | |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Chipotle Mexican Grill | 1993 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Chipotle Mexican Grill | 0 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Chipotle Mexican Grill | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Chipotle Mexican Grill | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Chipotle Mexican Grill | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Chipotle Mexican Grill | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Chipotle Mexican Grill | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Chipotle Mexican Grill | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Chipotle Mexican Grill | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Chipotle Mexican Grill | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | 0 |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Chipotle Mexican Grill | |