Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Blue Moon Mexican Cafe | |
| Investment | 264500 - 454000 | 370200 - 482500 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% local+ 1%Nat'l | |
| Year Founded | 1992 | 1986 |
| Year Franchised | 1999 | 2002 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Blue Moon Mexican Cafe | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Blue Moon Mexican Cafe | |
| Franchise Fees | No | No |
| Start-up Costs | Yes | No |
| Equipment | Yes | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Blue Moon Mexican Cafe | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Blue Moon Mexican Cafe | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Blue Moon Mexican Cafe | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | 2% local+ 1%Nat'l |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Blue Moon Mexican Cafe | 1986 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Blue Moon Mexican Cafe | 2002 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Blue Moon Mexican Cafe | 10 years +5+5 |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Blue Moon Mexican Cafe | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Blue Moon Mexican Cafe | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Blue Moon Mexican Cafe | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Blue Moon Mexican Cafe | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Blue Moon Mexican Cafe | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Blue Moon Mexican Cafe | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Blue Moon Mexican Cafe | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | 0 |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Blue Moon Mexican Cafe | |