Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Baja Sol Tortilla Grill | |
| Investment | 264500 - 454000 | 230000 - 1203000 |
| Franchise Fee | 0 | 0 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3%local, 1.5%nat'l | |
| Year Founded | 1992 | 1995 |
| Year Franchised | 1999 | 1995 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Baja Sol Tortilla Grill | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Baja Sol Tortilla Grill | |
| Franchise Fees | No | No |
| Start-up Costs | Yes | No |
| Equipment | Yes | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Baja Sol Tortilla Grill | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Grand opening, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | 33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Baja Sol Tortilla Grill | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | Colorado, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Ohio |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Baja Sol Tortilla Grill | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | 3%local, 1.5%nat'l |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Baja Sol Tortilla Grill | 1995 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Baja Sol Tortilla Grill | 1995 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Baja Sol Tortilla Grill | 10 years |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | $10,000 |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Baja Sol Tortilla Grill | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Baja Sol Tortilla Grill | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Baja Sol Tortilla Grill | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Baja Sol Tortilla Grill | Grand opening, Field operations/evaluations |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Baja Sol Tortilla Grill | Co-op advertising |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Baja Sol Tortilla Grill | 33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Baja Sol Tortilla Grill | Colorado, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Ohio |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Sol Tortilla Grill | |