Crumb & Get It Cookie Co. vs Wetzel's Pretzels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crumb & Get It Cookie Co. vs Wetzel's Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Crumb & Get It Cookie Co. Wetzel's Pretzels
Investment 128700 - 178500 126600 - 405850
Franchise Fee 0
Royalty Fee 6% 7%
Advertising Fee 2% 1%
Year Founded 2006 1994
Year Franchised 2013 1996
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Crumb & Get It Cookie Co. Wetzel's Pretzels
Experience General business experience

Financing Options

  Crumb & Get It Cookie Co. Wetzel's Pretzels
 
Franchise Fees Yes No
Start-up Costs No
Equipment Yes
Inventory No
Receivables No
Payroll No

Training & Support

  Crumb & Get It Cookie Co. Wetzel's Pretzels
Training On-The-Job Training: 7 days Classroom Training: 7 days On-The-Job Training: 40 hours Classroom Training: 40 hours
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates Ad Templates Social media SEO Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  Crumb & Get It Cookie Co. Wetzel's Pretzels
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile

Investment
Crumb & Get It Cookie Co.
Wetzel's Pretzels
Franchise Fee
Crumb & Get It Cookie Co.
Wetzel's Pretzels
Royalty Fee
Crumb & Get It Cookie Co. 6%
Wetzel's Pretzels 7%
Advertising Fee
Crumb & Get It Cookie Co. 2%
Wetzel's Pretzels 1%
Year Founded
Crumb & Get It Cookie Co. 2006
Wetzel's Pretzels 1994
Year Franchised
Crumb & Get It Cookie Co. 2013
Wetzel's Pretzels 1996
Term Of Agreement
Crumb & Get It Cookie Co.
Wetzel's Pretzels 10 years
Renewal Fee
Crumb & Get It Cookie Co.
Wetzel's Pretzels


Business Experience Requirements

Experience
Crumb & Get It Cookie Co.
Wetzel's Pretzels General business experience

Financing Options

 
Franchise Fees
Crumb & Get It Cookie Co. Yes
Wetzel's Pretzels Yes
Start-up Costs
Crumb & Get It Cookie Co.
Wetzel's Pretzels
Equipment
Crumb & Get It Cookie Co.}
Wetzel's Pretzels
Inventory
Crumb & Get It Cookie Co.
Wetzel's Pretzels
Receivables
Crumb & Get It Cookie Co.
Wetzel's Pretzels
Payroll
Crumb & Get It Cookie Co.
Wetzel's Pretzels

Training & Support

Training
Crumb & Get It Cookie Co. On-The-Job Training: 7 days Classroom Training: 7 days
Wetzel's Pretzels On-The-Job Training: 40 hours Classroom Training: 40 hours
Support
Crumb & Get It Cookie Co. Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations
Wetzel's Pretzels Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Crumb & Get It Cookie Co. Co-op Advertising Ad Templates
Wetzel's Pretzels Ad Templates Social media SEO Email marketing Loyalty program/app
Operations
Crumb & Get It Cookie Co. Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10
Wetzel's Pretzels 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Crumb & Get It Cookie Co.
Wetzel's Pretzels Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Crumb & Get It Cookie Co.
Wetzel's Pretzels
International Expansion
Crumb & Get It Cookie Co.
Wetzel's Pretzels Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe