Start-Up Costs and Fees |
||
| California Tortilla | Rockin' Baja Lobster | |
| Investment | 378400 - 697000 | 240400 - 1200000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 5% |
| Advertising Fee | .5% local +2% Nat'l | |
| Year Founded | 1995 | 1992 |
| Year Franchised | 1995 | 2004 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| California Tortilla | Rockin' Baja Lobster | |
| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | Industry experience General business experience |
Financing Options |
||
| California Tortilla | Rockin' Baja Lobster | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| California Tortilla | Rockin' Baja Lobster | |
| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, National media, Regional advertising |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Expansion Plans |
||
| California Tortilla | Rockin' Baja Lobster | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Franchise Fee | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Royalty Fee | |
| California Tortilla | 5% |
| Rockin' Baja Lobster | 5% |
| Advertising Fee | |
| California Tortilla | .5% local +2% Nat'l |
| Rockin' Baja Lobster | |
| Year Founded | |
| California Tortilla | 1995 |
| Rockin' Baja Lobster | 1992 |
| Year Franchised | |
| California Tortilla | 1995 |
| Rockin' Baja Lobster | 2004 |
| Term Of Agreement | |
| California Tortilla | 10 years |
| Rockin' Baja Lobster | 10 years |
| Renewal Fee | |
| California Tortilla | |
| Rockin' Baja Lobster | |
Business Experience Requirements |
|
| Experience | |
| California Tortilla | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
| Rockin' Baja Lobster | Industry experience General business experience |
Financing Options |
|
| Franchise Fees | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Start-up Costs | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Equipment | |
| California Tortilla} | |
| Rockin' Baja Lobster | |
| Inventory | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Receivables | |
| California Tortilla | |
| Rockin' Baja Lobster | |
| Payroll | |
| California Tortilla | |
| Rockin' Baja Lobster | |
Training & Support |
|
| Training | |
| California Tortilla | On-The-Job Training: 200 hours Classroom Training: 10 hours |
| Rockin' Baja Lobster | |
| Support | |
| California Tortilla | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| California Tortilla | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| Operations | |
| California Tortilla | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| California Tortilla | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Rockin' Baja Lobster | |
| Canada Expansion | |
| California Tortilla | |
| Rockin' Baja Lobster | 0 |
| International Expansion | |
| California Tortilla | |
| Rockin' Baja Lobster | |