Start-Up Costs and Fees |
||
| California Tortilla | Diamond Dave's Mexican Restaurants | |
| Investment | 378400 - 697000 | 189000 - 325000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 4% |
| Advertising Fee | .5% local +2% Nat'l | |
| Year Founded | 1995 | 1979 |
| Year Franchised | 1995 | 1980 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| California Tortilla | Diamond Dave's Mexican Restaurants | |
| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | General business experience |
Financing Options |
||
| California Tortilla | Diamond Dave's Mexican Restaurants | |
| Franchise Fees | Yes | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | Yes | |
| Receivables | Yes | |
| Payroll | Yes | |
Training & Support |
||
| California Tortilla | Diamond Dave's Mexican Restaurants | |
| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
||
| California Tortilla | Diamond Dave's Mexican Restaurants | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Mid West, |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Franchise Fee | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Royalty Fee | |
| California Tortilla | 5% |
| Diamond Dave's Mexican Restaurants | 4% |
| Advertising Fee | |
| California Tortilla | .5% local +2% Nat'l |
| Diamond Dave's Mexican Restaurants | |
| Year Founded | |
| California Tortilla | 1995 |
| Diamond Dave's Mexican Restaurants | 1979 |
| Year Franchised | |
| California Tortilla | 1995 |
| Diamond Dave's Mexican Restaurants | 1980 |
| Term Of Agreement | |
| California Tortilla | 10 years |
| Diamond Dave's Mexican Restaurants | 10 years+ |
| Renewal Fee | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
Business Experience Requirements |
|
| Experience | |
| California Tortilla | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
| Diamond Dave's Mexican Restaurants | General business experience |
Financing Options |
|
| Franchise Fees | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Start-up Costs | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Equipment | |
| California Tortilla} | |
| Diamond Dave's Mexican Restaurants | |
| Inventory | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Receivables | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
| Payroll | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |
Training & Support |
|
| Training | |
| California Tortilla | On-The-Job Training: 200 hours Classroom Training: 10 hours |
| Diamond Dave's Mexican Restaurants | |
| Support | |
| California Tortilla | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Diamond Dave's Mexican Restaurants | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| California Tortilla | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Diamond Dave's Mexican Restaurants | Ad slicks |
| Operations | |
| California Tortilla | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
| Diamond Dave's Mexican Restaurants | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| California Tortilla | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Diamond Dave's Mexican Restaurants | Mid West, |
| Canada Expansion | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | 0 |
| International Expansion | |
| California Tortilla | |
| Diamond Dave's Mexican Restaurants | |