Start-Up Costs and Fees |
||
| Bruster's Real Ice Cream | Wendy's Milk Bar | |
| Investment | 229200 - 1315000 | 100000 - 210000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | |
| Advertising Fee | 3% | |
| Year Founded | 1989 | 1979 |
| Year Franchised | 1993 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Bruster's Real Ice Cream | Wendy's Milk Bar | |
| Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
||
| Bruster's Real Ice Cream | Wendy's Milk Bar | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Bruster's Real Ice Cream | Wendy's Milk Bar | |
| Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | |
Expansion Plans |
||
| Bruster's Real Ice Cream | Wendy's Milk Bar | |
| US Expansion | Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia | |
| Canada Expansion | ||
| International Expansion | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| Franchise Fee | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| Royalty Fee | |
| Bruster's Real Ice Cream | 5% |
| Wendy's Milk Bar | |
| Advertising Fee | |
| Bruster's Real Ice Cream | 3% |
| Wendy's Milk Bar | |
| Year Founded | |
| Bruster's Real Ice Cream | 1989 |
| Wendy's Milk Bar | 1979 |
| Year Franchised | |
| Bruster's Real Ice Cream | 1993 |
| Wendy's Milk Bar | 0 |
| Term Of Agreement | |
| Bruster's Real Ice Cream | 10 years |
| Wendy's Milk Bar | |
| Renewal Fee | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
Business Experience Requirements |
|
| Experience | |
| Bruster's Real Ice Cream | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
|
| Franchise Fees | |
| Bruster's Real Ice Cream | No |
| Wendy's Milk Bar | No |
| Start-up Costs | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| Equipment | |
| Bruster's Real Ice Cream} | |
| Wendy's Milk Bar | |
| Inventory | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| Receivables | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| Payroll | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
Training & Support |
|
| Training | |
| Bruster's Real Ice Cream | On-The-Job Training: 68 hours Classroom Training: 12 hours |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | |
| Bruster's Real Ice Cream | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | |
| Bruster's Real Ice Cream | Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | |
| Bruster's Real Ice Cream | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 |
| Wendy's Milk Bar | |
Expansion Plans |
|
| US Expansion | |
| Bruster's Real Ice Cream | Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia |
| Wendy's Milk Bar | |
| Canada Expansion | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | |
| International Expansion | |
| Bruster's Real Ice Cream | |
| Wendy's Milk Bar | Australia, New Zealand |