Bruster's Real Ice Cream vs The Haagen-Dazs Shoppe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs The Haagen-Dazs Shoppe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream The Haagen-Dazs Shoppe
Investment 229200 - 1315000 164518 - 542768
Franchise Fee 0 0
Royalty Fee 5% 4%
Advertising Fee 3% $5.3K/yr.
Year Founded 1989 1961
Year Franchised 1993 1977
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream The Haagen-Dazs Shoppe
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY General business experience

Financing Options

  Bruster's Real Ice Cream The Haagen-Dazs Shoppe
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream The Haagen-Dazs Shoppe
Training On-The-Job Training: 68 hours Classroom Training: 12 hours
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Grand opening, Field operations/evaluations
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Expansion Plans

  Bruster's Real Ice Cream The Haagen-Dazs Shoppe
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Wyoming,
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
Franchise Fee
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
Royalty Fee
Bruster's Real Ice Cream 5%
The Haagen-Dazs Shoppe 4%
Advertising Fee
Bruster's Real Ice Cream 3%
The Haagen-Dazs Shoppe $5.3K/yr.
Year Founded
Bruster's Real Ice Cream 1989
The Haagen-Dazs Shoppe 1961
Year Franchised
Bruster's Real Ice Cream 1993
The Haagen-Dazs Shoppe 1977
Term Of Agreement
Bruster's Real Ice Cream 10 years
The Haagen-Dazs Shoppe
Renewal Fee
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
The Haagen-Dazs Shoppe General business experience

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
The Haagen-Dazs Shoppe No
Start-up Costs
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
Equipment
Bruster's Real Ice Cream}
The Haagen-Dazs Shoppe
Inventory
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
Receivables
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
Payroll
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
The Haagen-Dazs Shoppe
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
The Haagen-Dazs Shoppe Newsletter, Meetings, Grand opening, Field operations/evaluations
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
The Haagen-Dazs Shoppe
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
The Haagen-Dazs Shoppe Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
The Haagen-Dazs Shoppe Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Wyoming,
Canada Expansion
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe
International Expansion
Bruster's Real Ice Cream
The Haagen-Dazs Shoppe