Bruster's Real Ice Cream vs Surf City Squeeze Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Surf City Squeeze including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Surf City Squeeze
Investment 229200 - 1315000 64600 - 311750
Franchise Fee 0
Royalty Fee 5% 6%
Advertising Fee 3% 1%
Year Founded 1989 1989
Year Franchised 1993 1995
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Surf City Squeeze
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY Industry experience General business experience

Financing Options

  Bruster's Real Ice Cream Surf City Squeeze
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream Surf City Squeeze
Training On-The-Job Training: 68 hours Classroom Training: 12 hours K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, Regional advertising
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans

  Bruster's Real Ice Cream Surf City Squeeze
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Surf City Squeeze
Franchise Fee
Bruster's Real Ice Cream
Surf City Squeeze
Royalty Fee
Bruster's Real Ice Cream 5%
Surf City Squeeze 6%
Advertising Fee
Bruster's Real Ice Cream 3%
Surf City Squeeze 1%
Year Founded
Bruster's Real Ice Cream 1989
Surf City Squeeze 1989
Year Franchised
Bruster's Real Ice Cream 1993
Surf City Squeeze 1995
Term Of Agreement
Bruster's Real Ice Cream 10 years
Surf City Squeeze 10 years
Renewal Fee
Bruster's Real Ice Cream
Surf City Squeeze 75% of then-current fee


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Surf City Squeeze Industry experience General business experience

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Surf City Squeeze No
Start-up Costs
Bruster's Real Ice Cream
Surf City Squeeze
Equipment
Bruster's Real Ice Cream}
Surf City Squeeze
Inventory
Bruster's Real Ice Cream
Surf City Squeeze
Receivables
Bruster's Real Ice Cream
Surf City Squeeze
Payroll
Bruster's Real Ice Cream
Surf City Squeeze

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Surf City Squeeze K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more.
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Surf City Squeeze Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Surf City Squeeze Co-op advertising, Ad slicks, Regional advertising
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Surf City Squeeze 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Surf City Squeeze
Canada Expansion
Bruster's Real Ice Cream
Surf City Squeeze 0
International Expansion
Bruster's Real Ice Cream
Surf City Squeeze