Bruster's Real Ice Cream vs Strickland's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Strickland's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Bruster's Real Ice Cream Strickland's
Investment 229200 - 1315000 188500 - 315000
Franchise Fee 0
Royalty Fee 5% 6%
Advertising Fee 3%
Year Founded 1989 1936
Year Franchised 1993 2002
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Bruster's Real Ice Cream Strickland's
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options
  Bruster's Real Ice Cream Strickland's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support
  Bruster's Real Ice Cream Strickland's
Training On-The-Job Training: 68 hours Classroom Training: 12 hours We conduct an intensive, one-week training session at our Akron, Ohio headquarters or at our Irvine, California franchise location, depending on where you live. You will gain both "back office" and in-store experience covering all aspects of operating a Stricklands Ice Cream franchise. In addition, we provide 3-5 days of onsite supportand training at your location during your grand opening week. We also provide our Franchisees a comprehensive Franchise Operations & Policies Manual, which provides detailed information concerning the development, opening and ongoing operation of your Stricklands Ice Cream franchise.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans
  Bruster's Real Ice Cream Strickland's
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
Bruster's Real Ice Cream
Strickland's
Franchise Fee
Bruster's Real Ice Cream
Strickland's
Royalty Fee
Bruster's Real Ice Cream 5%
Strickland's 6%
Advertising Fee
Bruster's Real Ice Cream 3%
Strickland's
Year Founded
Bruster's Real Ice Cream 1989
Strickland's 1936
Year Franchised
Bruster's Real Ice Cream 1993
Strickland's 2002
Term Of Agreement
Bruster's Real Ice Cream 10 years
Strickland's 15 years
Renewal Fee
Bruster's Real Ice Cream
Strickland's $500


Business Experience Requirements
Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Strickland's

Financing Options
 
Franchise Fees
Bruster's Real Ice Cream No
Strickland's No
Start-up Costs
Bruster's Real Ice Cream
Strickland's
Equipment
Bruster's Real Ice Cream}
Strickland's
Inventory
Bruster's Real Ice Cream
Strickland's
Receivables
Bruster's Real Ice Cream
Strickland's
Payroll
Bruster's Real Ice Cream
Strickland's

Training & Support
Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Strickland's We conduct an intensive, one-week training session at our Akron, Ohio headquarters or at our Irvine, California franchise location, depending on where you live. You will gain both "back office" and in-store experience covering all aspects of operating a Stricklands Ice Cream franchise. In addition, we provide 3-5 days of onsite supportand training at your location during your grand opening week. We also provide our Franchisees a comprehensive Franchise Operations & Policies Manual, which provides detailed information concerning the development, opening and ongoing operation of your Stricklands Ice Cream franchise.
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Strickland's
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Strickland's
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Strickland's

Expansion Plans
US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Strickland's
Canada Expansion
Bruster's Real Ice Cream
Strickland's 0
International Expansion
Bruster's Real Ice Cream
Strickland's