Bruster's Real Ice Cream vs Shakes Alive Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Shakes Alive including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Shakes Alive
Investment 229200 - 1315000 0 - 0
Franchise Fee 0
Royalty Fee 5%
Advertising Fee 3%
Year Founded 1989 0
Year Franchised 1993 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Shakes Alive
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream Shakes Alive
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Bruster's Real Ice Cream Shakes Alive
Training On-The-Job Training: 68 hours Classroom Training: 12 hours Covers the areas of administration, operations, customer service and more. Valuable, hands-on experience will be gained through on-the-job training at an existing Shakes Alive! location. Shortly before your location opens, an experienced trainer will attend your grand opening in order to help assure that things start as smooth as possible.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform We are eager to share our expertise with you, and will be available to answer your questions by phone or email at any time. Plus, you will be periodically visited by a Shakes Alive! representative who can provide assistance and insight.
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Includes marketing plans in advertising materials for use in your own local market.
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Bruster's Real Ice Cream Shakes Alive
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Shakes Alive
Franchise Fee
Bruster's Real Ice Cream
Shakes Alive
Royalty Fee
Bruster's Real Ice Cream 5%
Shakes Alive
Advertising Fee
Bruster's Real Ice Cream 3%
Shakes Alive
Year Founded
Bruster's Real Ice Cream 1989
Shakes Alive 0
Year Franchised
Bruster's Real Ice Cream 1993
Shakes Alive 0
Term Of Agreement
Bruster's Real Ice Cream 10 years
Shakes Alive
Renewal Fee
Bruster's Real Ice Cream
Shakes Alive


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Shakes Alive

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Shakes Alive No
Start-up Costs
Bruster's Real Ice Cream
Shakes Alive
Equipment
Bruster's Real Ice Cream}
Shakes Alive
Inventory
Bruster's Real Ice Cream
Shakes Alive
Receivables
Bruster's Real Ice Cream
Shakes Alive
Payroll
Bruster's Real Ice Cream
Shakes Alive

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Shakes Alive Covers the areas of administration, operations, customer service and more. Valuable, hands-on experience will be gained through on-the-job training at an existing Shakes Alive! location. Shortly before your location opens, an experienced trainer will attend your grand opening in order to help assure that things start as smooth as possible.
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Shakes Alive We are eager to share our expertise with you, and will be available to answer your questions by phone or email at any time. Plus, you will be periodically visited by a Shakes Alive! representative who can provide assistance and insight.
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Shakes Alive Includes marketing plans in advertising materials for use in your own local market.
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Shakes Alive

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Shakes Alive
Canada Expansion
Bruster's Real Ice Cream
Shakes Alive
International Expansion
Bruster's Real Ice Cream
Shakes Alive