Bruster's Real Ice Cream vs Scooter's Coffeehouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Bruster's Real Ice Cream Scooter's Coffeehouse
Investment 229200 - 1315000 389942 - 860654
Franchise Fee 0
Royalty Fee 5% 6%
Advertising Fee 3% 2%
Year Founded 1989 1998
Year Franchised 1993 2002
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Bruster's Real Ice Cream Scooter's Coffeehouse
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Bruster's Real Ice Cream Scooter's Coffeehouse
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Bruster's Real Ice Cream Scooter's Coffeehouse
Training On-The-Job Training: 68 hours Classroom Training: 12 hours On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12

Expansion Plans

  Bruster's Real Ice Cream Scooter's Coffeehouse
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Bruster's Real Ice Cream
Scooter's Coffeehouse
Franchise Fee
Bruster's Real Ice Cream
Scooter's Coffeehouse
Royalty Fee
Bruster's Real Ice Cream 5%
Scooter's Coffeehouse 6%
Advertising Fee
Bruster's Real Ice Cream 3%
Scooter's Coffeehouse 2%
Year Founded
Bruster's Real Ice Cream 1989
Scooter's Coffeehouse 1998
Year Franchised
Bruster's Real Ice Cream 1993
Scooter's Coffeehouse 2002
Term Of Agreement
Bruster's Real Ice Cream 10 years
Scooter's Coffeehouse 10 years
Renewal Fee
Bruster's Real Ice Cream
Scooter's Coffeehouse $5,000


Business Experience Requirements

Experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY
Scooter's Coffeehouse

Financing Options

 
Franchise Fees
Bruster's Real Ice Cream No
Scooter's Coffeehouse No
Start-up Costs
Bruster's Real Ice Cream
Scooter's Coffeehouse
Equipment
Bruster's Real Ice Cream}
Scooter's Coffeehouse
Inventory
Bruster's Real Ice Cream
Scooter's Coffeehouse
Receivables
Bruster's Real Ice Cream
Scooter's Coffeehouse
Payroll
Bruster's Real Ice Cream
Scooter's Coffeehouse

Training & Support

Training
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Scooter's Coffeehouse On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse
Support
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Scooter's Coffeehouse Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Scooter's Coffeehouse Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30
Scooter's Coffeehouse Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12

Expansion Plans

US Expansion
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Scooter's Coffeehouse Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, Wyoming
Canada Expansion
Bruster's Real Ice Cream
Scooter's Coffeehouse 0
International Expansion
Bruster's Real Ice Cream
Scooter's Coffeehouse