Border Magic vs NaturaLawn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Border Magic vs NaturaLawn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Border Magic NaturaLawn
Investment 104330 - 129335 47500 - 112650
Franchise Fee 0
Royalty Fee $395/mo - $495/mo 7-9%
Advertising Fee included none
Year Founded 1987 1987
Year Franchised 2003 1989
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Border Magic NaturaLawn
Experience General business experience Sales and management experience

Financing Options

  Border Magic NaturaLawn
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Border Magic NaturaLawn
Training On-The-Job Training: 25 hours Classroom Training: 15 hours On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3 Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators) 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

Expansion Plans

  Border Magic NaturaLawn
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Border Magic
NaturaLawn
Franchise Fee
Border Magic
NaturaLawn
Royalty Fee
Border Magic $395/mo - $495/mo
NaturaLawn 7-9%
Advertising Fee
Border Magic included
NaturaLawn none
Year Founded
Border Magic 1987
NaturaLawn 1987
Year Franchised
Border Magic 2003
NaturaLawn 1989
Term Of Agreement
Border Magic
NaturaLawn 5 years
Renewal Fee
Border Magic $2.5K
NaturaLawn


Business Experience Requirements

Experience
Border Magic
NaturaLawn General business experience Sales and management experience

Financing Options

 
Franchise Fees
Border Magic No
NaturaLawn No
Start-up Costs
Border Magic
NaturaLawn
Equipment
Border Magic}
NaturaLawn
Inventory
Border Magic
NaturaLawn
Receivables
Border Magic
NaturaLawn
Payroll
Border Magic
NaturaLawn

Training & Support

Training
Border Magic On-The-Job Training: 25 hours Classroom Training: 15 hours
NaturaLawn On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
Support
Border Magic Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations
NaturaLawn Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing
Border Magic Ad Templates National Media Regional Advertising Social media SEO Website development
NaturaLawn Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations
Border Magic Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3 Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators)
NaturaLawn 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Border Magic
NaturaLawn Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Border Magic 0
NaturaLawn
International Expansion
Border Magic
NaturaLawn