Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym. Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.  *We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect  *Our gym design is colorful, bright, and open *We have an everyone cleans philosophy so our gyms are always spotless  *We specifically select energizing music that will keep you motivated  *We offer training programs that boost confidence, not your wallet. *We Put Mood Above Muscle *We??re the first gym to showcase body diversity and engage people who have been disenfranchised by stereotypical fitness ads. We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it. Our recurring revenue model for the important first three years and beyond is backed by solid statistics. Median gross sales in years 1 through 3 at existing company-operated locations are impressive. *How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:  + Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area + More than 200,000 members who love us. (Just read the Yelp reviews!)