Start-Up Costs and Fees |
||
| Baja Fresh Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Investment | 224450 - 993040 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | |
| Year Founded | 0 | 1992 |
| Year Franchised | 0 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Baja Fresh Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Experience | *$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience | Industry experience |
Financing Options |
||
| Baja Fresh Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Baja Fresh Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Baja Fresh Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Baja Fresh Mexican Grill | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Baja Fresh Mexican Grill | 3% |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Baja Fresh Mexican Grill | 0 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Baja Fresh Mexican Grill | 0 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Baja Fresh Mexican Grill | 10 Years |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Baja Fresh Mexican Grill | *$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Start-up Costs | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Baja Fresh Mexican Grill} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Baja Fresh Mexican Grill | 0 |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Baja Fresh Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |