Start-Up Costs and Fees |
||
| Bad Ass Coffee Company | Ellianos Coffee Company | |
| Investment | 304500 - 620000 | 340000 - 575000 |
| Franchise Fee | ||
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | |
| Year Founded | 1991 | 2002 |
| Year Franchised | 1998 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Bad Ass Coffee Company | Ellianos Coffee Company | |
| Experience | ||
Financing Options |
||
| Bad Ass Coffee Company | Ellianos Coffee Company | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Bad Ass Coffee Company | Ellianos Coffee Company | |
| Training | ||
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store "at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations | International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Bad Ass Coffee Company | Ellianos Coffee Company | |
| US Expansion | Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina | |
| Canada Expansion | 0 | 0 |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Franchise Fee | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Royalty Fee | |
| Bad Ass Coffee Company | 6% |
| Ellianos Coffee Company | 5% |
| Advertising Fee | |
| Bad Ass Coffee Company | 2% |
| Ellianos Coffee Company | |
| Year Founded | |
| Bad Ass Coffee Company | 1991 |
| Ellianos Coffee Company | 2002 |
| Year Franchised | |
| Bad Ass Coffee Company | 1998 |
| Ellianos Coffee Company | 2003 |
| Term Of Agreement | |
| Bad Ass Coffee Company | 5 years |
| Ellianos Coffee Company | 5 years |
| Renewal Fee | |
| Bad Ass Coffee Company | $2.5K |
| Ellianos Coffee Company | |
Business Experience Requirements |
|
| Experience | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
Financing Options |
|
| Franchise Fees | |
| Bad Ass Coffee Company | No |
| Ellianos Coffee Company | No |
| Start-up Costs | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Equipment | |
| Bad Ass Coffee Company} | |
| Ellianos Coffee Company | |
| Inventory | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Receivables | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Payroll | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
Training & Support |
|
| Training | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |
| Support | |
| Bad Ass Coffee Company | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Ellianos Coffee Company | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store "at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing | |
| Bad Ass Coffee Company | Co-op advertising, Ad slicks, Regional advertising |
| Ellianos Coffee Company | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations | |
| Bad Ass Coffee Company | International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
| Ellianos Coffee Company | |
Expansion Plans |
|
| US Expansion | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina |
| Canada Expansion | |
| Bad Ass Coffee Company | 0 |
| Ellianos Coffee Company | 0 |
| International Expansion | |
| Bad Ass Coffee Company | |
| Ellianos Coffee Company | |