Start-Up Costs and Fees |
||
| ATL Motor Mate | Honest-1 Auto Care | |
| Investment | 125000 - 125000 | 206650 - 659150 |
| Franchise Fee | ||
| Royalty Fee | 6% | |
| Advertising Fee | 1% | |
| Year Founded | 1985 | 2003 |
| Year Franchised | 1986 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| ATL Motor Mate | Honest-1 Auto Care | |
| Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | |
Financing Options |
||
| ATL Motor Mate | Honest-1 Auto Care | |
| Franchise Fees | Yes | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | Yes | |
| Receivables | Yes | |
| Payroll | Yes | |
Training & Support |
||
| ATL Motor Mate | Honest-1 Auto Care | |
| Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | |
| Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | |
Expansion Plans |
||
| ATL Motor Mate | Honest-1 Auto Care | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
| Franchise Fee | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
| Royalty Fee | |
| ATL Motor Mate | |
| Honest-1 Auto Care | 6% |
| Advertising Fee | |
| ATL Motor Mate | |
| Honest-1 Auto Care | 1% |
| Year Founded | |
| ATL Motor Mate | 1985 |
| Honest-1 Auto Care | 2003 |
| Year Franchised | |
| ATL Motor Mate | 1986 |
| Honest-1 Auto Care | 2003 |
| Term Of Agreement | |
| ATL Motor Mate | |
| Honest-1 Auto Care | 20 |
| Renewal Fee | |
| ATL Motor Mate | |
| Honest-1 Auto Care | 25% of franchise fee at the time of renewal |
Business Experience Requirements |
|
| Experience | |
| ATL Motor Mate | |
| Honest-1 Auto Care | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. |
Financing Options |
|
| Franchise Fees | |
| ATL Motor Mate | Yes |
| Honest-1 Auto Care | Yes |
| Start-up Costs | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
| Equipment | |
| ATL Motor Mate} | |
| Honest-1 Auto Care | |
| Inventory | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
| Receivables | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
| Payroll | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |
Training & Support |
|
| Training | |
| ATL Motor Mate | |
| Honest-1 Auto Care | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training |
| Support | |
| ATL Motor Mate | |
| Honest-1 Auto Care | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| ATL Motor Mate | |
| Honest-1 Auto Care | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| ATL Motor Mate | |
| Honest-1 Auto Care | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. |
Expansion Plans |
|
| US Expansion | |
| ATL Motor Mate | |
| Honest-1 Auto Care | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| ATL Motor Mate | 0 |
| Honest-1 Auto Care | |
| International Expansion | |
| ATL Motor Mate | |
| Honest-1 Auto Care | |