Start-Up Costs and Fees |
||
| Athletic Nation | Planet Fitness | |
| Investment | 46500 - 56000 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | |
| Advertising Fee | 9% | |
| Year Founded | 0 | 1992 |
| Year Franchised | 0 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Athletic Nation | Planet Fitness | |
| Experience | ||
Financing Options |
||
| Athletic Nation | Planet Fitness | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Athletic Nation | Planet Fitness | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Athletic Nation | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Athletic Nation | |
| Planet Fitness | |
| Franchise Fee | |
| Athletic Nation | |
| Planet Fitness | |
| Royalty Fee | |
| Athletic Nation | |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Athletic Nation | |
| Planet Fitness | 9% |
| Year Founded | |
| Athletic Nation | 0 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Athletic Nation | 0 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Athletic Nation | |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Athletic Nation | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Athletic Nation | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Athletic Nation | |
| Planet Fitness | |
| Start-up Costs | |
| Athletic Nation | |
| Planet Fitness | |
| Equipment | |
| Athletic Nation} | |
| Planet Fitness | |
| Inventory | |
| Athletic Nation | |
| Planet Fitness | |
| Receivables | |
| Athletic Nation | |
| Planet Fitness | |
| Payroll | |
| Athletic Nation | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Athletic Nation | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Athletic Nation | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Athletic Nation | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Athletic Nation | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Athletic Nation | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Athletic Nation | 0 |
| Planet Fitness | |
| International Expansion | |
| Athletic Nation | |
| Planet Fitness | |