Athlete's Foot vs Destination Athlete Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Athlete's Foot Destination Athlete
Investment 201600 - 640300 28300 - 93610
Franchise Fee 0
Royalty Fee 5% 5%-8%
Advertising Fee 2%
Year Founded 1972 2008
Year Franchised 1973 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Athlete's Foot Destination Athlete
Experience General business experience

Financing Options

  Athlete's Foot Destination Athlete
 
Franchise Fees No Yes
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Athlete's Foot Destination Athlete
Training On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, National media, Regional advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) Number of Employees Required to Run: 1 - 3

Expansion Plans

  Athlete's Foot Destination Athlete
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Athlete's Foot
Destination Athlete
Franchise Fee
Athlete's Foot
Destination Athlete
Royalty Fee
Athlete's Foot 5%
Destination Athlete 5%-8%
Advertising Fee
Athlete's Foot
Destination Athlete 2%
Year Founded
Athlete's Foot 1972
Destination Athlete 2008
Year Franchised
Athlete's Foot 1973
Destination Athlete 2008
Term Of Agreement
Athlete's Foot 10 years
Destination Athlete
Renewal Fee
Athlete's Foot
Destination Athlete


Business Experience Requirements

Experience
Athlete's Foot General business experience
Destination Athlete

Financing Options

 
Franchise Fees
Athlete's Foot No
Destination Athlete No
Start-up Costs
Athlete's Foot
Destination Athlete
Equipment
Athlete's Foot}
Destination Athlete
Inventory
Athlete's Foot
Destination Athlete
Receivables
Athlete's Foot
Destination Athlete
Payroll
Athlete's Foot
Destination Athlete

Training & Support

Training
Athlete's Foot
Destination Athlete On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls
Support
Athlete's Foot Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Destination Athlete Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Athlete's Foot Co-op advertising, Ad slicks, National media, Regional advertising
Destination Athlete Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Athlete's Foot International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)
Destination Athlete Number of Employees Required to Run: 1 - 3

Expansion Plans

US Expansion
Athlete's Foot
Destination Athlete Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Athlete's Foot
Destination Athlete
International Expansion
Athlete's Foot
Destination Athlete