Start-Up Costs and Fees |
||
| Apricot Lane | Slumberland | |
| Investment | 137150 - 361800 | 545500 - 1994000 |
| Franchise Fee | 0 | 0 |
| Royalty Fee | 5.50% | 3% |
| Advertising Fee | 1% | |
| Year Founded | 1991 | 1967 |
| Year Franchised | 2004 | 1977 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Apricot Lane | Slumberland | |
| Experience | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service | |
Financing Options |
||
| Apricot Lane | Slumberland | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Apricot Lane | Slumberland | |
| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | Number of employees needed to run franchised unit: 5 - 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 10 |
Expansion Plans |
||
| Apricot Lane | Slumberland | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Apricot Lane | |
| Slumberland | |
| Franchise Fee | |
| Apricot Lane | |
| Slumberland | |
| Royalty Fee | |
| Apricot Lane | 5.50% |
| Slumberland | 3% |
| Advertising Fee | |
| Apricot Lane | |
| Slumberland | 1% |
| Year Founded | |
| Apricot Lane | 1991 |
| Slumberland | 1967 |
| Year Franchised | |
| Apricot Lane | 2004 |
| Slumberland | 1977 |
| Term Of Agreement | |
| Apricot Lane | 10 years |
| Slumberland | 10 years |
| Renewal Fee | |
| Apricot Lane | |
| Slumberland | |
Business Experience Requirements |
|
| Experience | |
| Apricot Lane | |
| Slumberland | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service |
Financing Options |
|
| Franchise Fees | |
| Apricot Lane | No |
| Slumberland | No |
| Start-up Costs | |
| Apricot Lane | |
| Slumberland | |
| Equipment | |
| Apricot Lane} | |
| Slumberland | |
| Inventory | |
| Apricot Lane | |
| Slumberland | |
| Receivables | |
| Apricot Lane | |
| Slumberland | |
| Payroll | |
| Apricot Lane | |
| Slumberland | |
Training & Support |
|
| Training | |
| Apricot Lane | |
| Slumberland | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours |
| Support | |
| Apricot Lane | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Slumberland | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | |
| Apricot Lane | |
| Slumberland | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Apricot Lane | Number of employees needed to run franchised unit: 5 - 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
| Slumberland | Absentee Ownership Allowed Number of Employees Required to Run: 10 |
Expansion Plans |
|
| US Expansion | |
| Apricot Lane | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Slumberland | |
| Canada Expansion | |
| Apricot Lane | |
| Slumberland | |
| International Expansion | |
| Apricot Lane | |
| Slumberland | |