Start-Up Costs and Fees |
||
| Amazon Cafe | Mustard Cafe | |
| Investment | 127500 - 218500 | 304600 - 426000 |
| Franchise Fee | 0 | |
| Royalty Fee | 3-5% | 5% |
| Advertising Fee | ||
| Year Founded | 1998 | 2001 |
| Year Franchised | 2002 | 2004 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Amazon Cafe | Mustard Cafe | |
| Experience | General business experience | Industry experience General business experience |
Financing Options |
||
| Amazon Cafe | Mustard Cafe | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Amazon Cafe | Mustard Cafe | |
| Training | ||
| Support | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising |
| Operations | 70% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| Amazon Cafe | Mustard Cafe | |
| US Expansion | North East, South East, | California, |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Amazon Cafe | |
| Mustard Cafe | |
| Franchise Fee | |
| Amazon Cafe | |
| Mustard Cafe | |
| Royalty Fee | |
| Amazon Cafe | 3-5% |
| Mustard Cafe | 5% |
| Advertising Fee | |
| Amazon Cafe | |
| Mustard Cafe | |
| Year Founded | |
| Amazon Cafe | 1998 |
| Mustard Cafe | 2001 |
| Year Franchised | |
| Amazon Cafe | 2002 |
| Mustard Cafe | 2004 |
| Term Of Agreement | |
| Amazon Cafe | 10 years |
| Mustard Cafe | 10 years |
| Renewal Fee | |
| Amazon Cafe | $15K |
| Mustard Cafe | $5K |
Business Experience Requirements |
|
| Experience | |
| Amazon Cafe | General business experience |
| Mustard Cafe | Industry experience General business experience |
Financing Options |
|
| Franchise Fees | |
| Amazon Cafe | No |
| Mustard Cafe | No |
| Start-up Costs | |
| Amazon Cafe | |
| Mustard Cafe | |
| Equipment | |
| Amazon Cafe} | |
| Mustard Cafe | |
| Inventory | |
| Amazon Cafe | |
| Mustard Cafe | |
| Receivables | |
| Amazon Cafe | |
| Mustard Cafe | |
| Payroll | |
| Amazon Cafe | |
| Mustard Cafe | |
Training & Support |
|
| Training | |
| Amazon Cafe | |
| Mustard Cafe | |
| Support | |
| Amazon Cafe | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Mustard Cafe | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Amazon Cafe | Co-op advertising, Ad slicks, Regional advertising |
| Mustard Cafe | Co-op advertising |
| Operations | |
| Amazon Cafe | 70% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
| Mustard Cafe | Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Amazon Cafe | North East, South East, |
| Mustard Cafe | California, |
| Canada Expansion | |
| Amazon Cafe | 0 |
| Mustard Cafe | |
| International Expansion | |
| Amazon Cafe | |
| Mustard Cafe | |