Start-Up Costs and Fees |
||
| A & W Restaurants | BurgerFuel | |
| Investment | 269000 - 1213000 | 510500 - 864500 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% of net |
| Advertising Fee | 5% | 4% of net |
| Year Founded | 1919 | 1995 |
| Year Franchised | 1925 | 1995 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| A & W Restaurants | BurgerFuel | |
| Experience | Industry experience General business experience Marketing skills | Seeking hardworking and dedicated people with great attitude, sound financial backing, affinity with food, customer service and a desire to develop and innovate. Like our customers, the people who work for BurgerFuel have a singular aligning characteristic - they are Gourmet Burger Connoisseurs, and they want only the best. Added to this are several other qualities that we look for in the people who want to work with us. * An affinity with food. We like to think that our franchise holders want to make our burgers not only for their high turnover/financial return, but because they love food and believe in the products they are preparing. Knowledge of food and a flair for food combining will help with your business and the development of the business as a whole. Our training systems will provide you with detailed knowledge of our food and hygiene standards and the BurgerFuel 'flavour'. * A hardworking and dedicated attitude. The business, whilst a proven formula, requires the continual attention of the franchisee. * A customer service connection. We have a loyal customer base and it is our duty to cater to their needs. This is a primary focus. * Organisational and management skills. These are a necessity - for the daily running of the shop and for dealing with staff and organising rosters. * Flair and character. Just as our shops have an in-built atmosphere, we seek people who can transmit the same good feeling to our customers. People come to BurgerFuel for a reason, and part of that reason should be you! * The desire to develop and innovate. The shop and menu require constant attention. In keeping with the whole concept it is expected that franchisees will appreciate these needs and implement what is required. The aesthetics of BurgerFuel should be understood and recognised as important to the whole BurgerFuel concept. * Basic accounting and financial knowledge. To be able to undertake to run your own business a franchisee will ideally have some understanding of financial planning and control. * Financial security. It is assumed that at least 60% of the business will be funded by assets and cash. Borrowings are not sufficient to fund a business. |
Financing Options |
||
| A & W Restaurants | BurgerFuel | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| A & W Restaurants | BurgerFuel | |
| Training | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | |
| Support | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | |
| Marketing | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | |
| Operations | Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is NOT allowed. | |
Expansion Plans |
||
| A & W Restaurants | BurgerFuel | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| A & W Restaurants | |
| BurgerFuel | |
| Franchise Fee | |
| A & W Restaurants | |
| BurgerFuel | |
| Royalty Fee | |
| A & W Restaurants | 5% |
| BurgerFuel | 6% of net |
| Advertising Fee | |
| A & W Restaurants | 5% |
| BurgerFuel | 4% of net |
| Year Founded | |
| A & W Restaurants | 1919 |
| BurgerFuel | 1995 |
| Year Franchised | |
| A & W Restaurants | 1925 |
| BurgerFuel | 1995 |
| Term Of Agreement | |
| A & W Restaurants | 20 years |
| BurgerFuel | 10 years +10 |
| Renewal Fee | |
| A & W Restaurants | |
| BurgerFuel | |
Business Experience Requirements |
|
| Experience | |
| A & W Restaurants | Industry experience General business experience Marketing skills |
| BurgerFuel | Seeking hardworking and dedicated people with great attitude, sound financial backing, affinity with food, customer service and a desire to develop and innovate. Like our customers, the people who work for BurgerFuel have a singular aligning characteristic - they are Gourmet Burger Connoisseurs, and they want only the best. Added to this are several other qualities that we look for in the people who want to work with us. * An affinity with food. We like to think that our franchise holders want to make our burgers not only for their high turnover/financial return, but because they love food and believe in the products they are preparing. Knowledge of food and a flair for food combining will help with your business and the development of the business as a whole. Our training systems will provide you with detailed knowledge of our food and hygiene standards and the BurgerFuel 'flavour'. * A hardworking and dedicated attitude. The business, whilst a proven formula, requires the continual attention of the franchisee. * A customer service connection. We have a loyal customer base and it is our duty to cater to their needs. This is a primary focus. * Organisational and management skills. These are a necessity - for the daily running of the shop and for dealing with staff and organising rosters. * Flair and character. Just as our shops have an in-built atmosphere, we seek people who can transmit the same good feeling to our customers. People come to BurgerFuel for a reason, and part of that reason should be you! * The desire to develop and innovate. The shop and menu require constant attention. In keeping with the whole concept it is expected that franchisees will appreciate these needs and implement what is required. The aesthetics of BurgerFuel should be understood and recognised as important to the whole BurgerFuel concept. * Basic accounting and financial knowledge. To be able to undertake to run your own business a franchisee will ideally have some understanding of financial planning and control. * Financial security. It is assumed that at least 60% of the business will be funded by assets and cash. Borrowings are not sufficient to fund a business. |
Financing Options |
|
| Franchise Fees | |
| A & W Restaurants | No |
| BurgerFuel | No |
| Start-up Costs | |
| A & W Restaurants | |
| BurgerFuel | |
| Equipment | |
| A & W Restaurants} | |
| BurgerFuel | |
| Inventory | |
| A & W Restaurants | |
| BurgerFuel | |
| Receivables | |
| A & W Restaurants | |
| BurgerFuel | |
| Payroll | |
| A & W Restaurants | |
| BurgerFuel | |
Training & Support |
|
| Training | |
| A & W Restaurants | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. |
| BurgerFuel | |
| Support | |
| A & W Restaurants | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. |
| BurgerFuel | |
| Marketing | |
| A & W Restaurants | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. |
| BurgerFuel | |
| Operations | |
| A & W Restaurants | Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is NOT allowed. |
| BurgerFuel | |
Expansion Plans |
|
| US Expansion | |
| A & W Restaurants | |
| BurgerFuel | |
| Canada Expansion | |
| A & W Restaurants | |
| BurgerFuel | |
| International Expansion | |
| A & W Restaurants | |
| BurgerFuel | |